ETM & Marketing


When designing a new product, defining it strictly in terms of its functional aspects is indeed important – but not sufficient. It is no less vital to properly characterize the product mission profile, to master state-of-the-art technologies, and to examine the product’s competitiveness.


Elaboration of specifications

Assistance in defining product specifications in order to identify your product mission profile and objectives. Some examples of previous projects.
  • Operating duration, unit operating cycle description, identification of marginal operating modes, number of ON/OFF cycles, ...
  • Service temperature range, thermal cycles, relative humidity, condensation, electric and electromagnetic interference, mechanical shocks and vibrations, ...
  • Climate typology, implicit constraints including storage, transportation and integration into the final system, ...
  • Life cycle, installation quality and reliability objectives, ...


Technology Watch

Monitoring and use of technological innovations in the field of electronics and related uses.

Analysis based on SERMA TECHNOLOGIES experience and feedback, collected through studies of cutting-edge technologies conducted in a variety of industrial sectors.


Technical and Economic Benchmarking

Design technology and cost
Technology identification (nomenclature, technology type, etc.) electrical schematics extraction through reverse engineering of electronic components, boards and systems, product cost price comparison.

User-oriented functionalities
Selection and definition of user-perceptible parameters to be controlled with respect to performance and ergonomics, verification of specified features, comparative study of product functionalities.

Reliability/robustness study
Definition and implementation of in-depth tests to ensure product reliability and robustness.